TREND ALERT
Originating as a photography trend Golden Hour refers to the brief window of time around sunrise and sunset,
the sun is lower and casts a softer light providing fusions of colour and veils of light and shade, making everything glow.
Wella color gradience is inspired by the golden hour and aims to create a glow to the hair with a gradient technique.
It can be a subtle kiss of the sun or an energetic palette of sunset shades.
Shop New Shades
PROMOTIONS
OUR NEW SUMMER LOOKS
CAPTURE THE GOLDEN HOUR WITH 2 NEW LOOKS
It’s no surprise that golden hour hair is working its way into our feeds, radiant and glowing hair is this season's must-have color look. Learn how to create these stunning looks.
HOW TO CREATE THE LOOK
STEP ONE:
ROOTS & BLUSH
Apply your roots throughout,
stretching the root lower underneath on the sides.
20g Shinefinity 08/38 + 10g Shinefinity 07/3 +
10g Shinefinity 00/56 + 40g Bowl & Brush Activator
STEP TWO:
ENDS
Apply your mid-lengths
and ends leaving some tips out.
30g Shinefinity 09/3 + 5g Shinefinity 08/34
+ 35g Bowl & Brush Activator
STEP THREE:
TIPS
Adding the lightest
tip color on selected ends.
Shinefinity 09/3
+ Bowl & Brush Activator
OUR ROSÉ PRODUCTS
HOW TO CREATE THE LOOK
STEP ONE:
ROOTS
Apply your roots.
Koleston Perfect 5/05 + Welloxon Perfect 6%
STEP TWO: MID LENGTHS – ENDS
Blend your end color to your mid-length color into your root shade section by section.
Koleston Perfect 7/05 + Welloxon Perfect 9% +
Koleston Perfect 9/05 + Welloxon Perfect 12%
STEP THREE:
GLAZE
Glaze with Shinefinity for a top coat shine.
Shinefinity 09/05 + Brush & Bowl Activator
OUR BRONZE PRODUCTS
