Wella Color | Wellastore ANZ

Wella Professionals the No. 1 Salon Colour Brand in the World*

From permanent to semi-permanent hair colour, to bleaching and toning, Wella Professionals has the complete toolkit to achieve any colour result

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline

COLOR TOUCH opens up a world of fashion-forward colour for you and your clients. Experience the shine and vibrancy of a permanent colour with the low commitment of a demi-permanent colour.

• Up to 70% gray coverage

• Enriched with Natural Keratin

• Our most versatile non-permanent services in only 15min

• From intense gray blending to vibrant, transformative toning

Discover KOLESTON PERFECT for permanent colour performance. Ultra-precision colour technology for rich healthy-looking results with up to 100% grey coverage.

• Metal Purifier and ME+ dye technology for true-to-tone colour and protection

• 140+ shades with distinctive individual tonality

• No pre-treatment is needed to neutralize metal when colouring with Koleston Perfect

Create 100% natural looking colour with ILLUMINA COLOR, a permanent colour that mimics natural hair tones. Achieve the most natural colour results and offer a premium colour treatment in the salon.

• Up to 100% grey coverage and an ultra-natural result

• Use as a unique Glossing treatment

• Vegan and with Metal Purifier to help prevent hair damage caused by metals

SHINEFINITY will assist you in achieving a long-lasting colour shine with ZERO lift and ZERO damage, staying true-to-tone even on porous hair for up to 6 weeks. With balanced pH technology, provides in your salon the perfect balance between colour and healthy shine.

• Zero lift, Zero alcohols, Zero ammonia, Zero parabens, Zero Damage

• Up to 250% shinier hair

• Up to 50% smoother and softer hair

BLONDOR has a range of products that achieve excellence across the full blonde spectrum, helping you create the perfect colour solution for all blonde looks.

• Expert lightening solutions to achieve the desired lightening service

• Create a wide range of lightening blonde results from warm to extra cool blondes

• Offer a fast highlight service

COLOR FRESH: SEMI-PERMANENT. Up to 30% grey coverage. Lasts up to 10 washes

COLOR FRESH CREATE: SEMI-PERMANENT. With 12 specially crafted pure vibrant shades and 3 additives. Lasts up to 20 washes

COLOR FRESH MASK: TEMPORARY COLOUR. Conditioning formula for easy application, moisturized & smooth hair feel. For weekly use, results visible in 10min