Koleston Perfect

Color Xpress

Illumina Color

Color Touch

Shinefinity

Color Fresh

Color Fresh Create

Color Fresh Masks

Perfecton

Blondor

BlondorPlex Cream Toners

Magma

Color Renew

Colour

Ultimate Repair 

Ultimate Smooth

ColorMotion+

Fusion

Elements

Oil Reflections

Nutricurls

Service Color

INVIGO Color Brilliance

INVIGO Nutri Enrich

INVIGO Balance

INVIGO Blonde Recharge

INVIGO Volume

Shop All INVIGO

Care

EIMI Hairspray

EIMI Shine

EIMI Smooth

EIMI Texture

EIMI Volume

EIMI Nutricurls

Shop All EIMI

Styling

Wellaplex

Developers

Perm & Straightening

Accessories and Equipment

Others

Wella Professionals

DISCOVER NOW

Retouch in 10 min

NEW! Color Xpress

Balance

Color Save

LuxeBlond

Extra

LuxeOil

Hydrate

Purify

Repair

Smoothen

Solar

Volumize

System Professional

DISCOVER MORE

Cutting-edge science

Balance Scalp

Silver Blonde

Clear Scalp

SP Classic

SHOP NOW

SP Classic LuxeOil

Best Seller

System 1

System 2

System 3

System 4

Systems

Intensive care

Expert Care

Scalp Care

display

Nioxin

For thinning hair

Demi-Permanent

Semi-Permanent

Permanent

Non-Permanent

Developer

Bleach

Hair Colour

Rinse Off

Shampoo

Dry Shampoo

Leave-In Treatments

Hair Care Sets

Hair Care

Mousse

Lotion

Hairspray

Cream

Hair Styling

Neutralizer

Hair Texture

Color

Care & Styling

Textile

Materials

Accessories

Perform Perm Curl Natural 400ml

Perform Perm Curl Natural 400ml Perform perm service provides long-lasting curls with soft and touchable hairfeel The alkaline perming lotion features three variants, suitable for all curling and waving techniques Choose perming lotion based on hairtype: easy to apply Use with Perform Perm Neutraliser: ready to use

Perform Perm Curl Firm 400ml

Perform Perm Curl Firm 400ml Perform perm service provides long-lasting curls with soft and touchable hairfeel The alkaline perming lotion features three variants, suitable for all curling and waving techniques Choose perming lotion based on hairtype: easy to apply Use with Perform Perm Neutraliser: ready to use

Perform Perm Curl Neutraliser 400ml

Perform Perm Curl Neutraliser 400ml Perform perm service provides long-lasting curls with soft and touchable hairfeel The alkaline perming lotion features three variants, suitable for all curling and waving techniques Salon exclusive

Perform Perm Straight Neutraliser 400g

Perform Perm Straight Neutraliser 400g Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation Lasts for up to six months or until the regrowth appears Straight hair result with soft and touchable hair feel

Perform Perm Straight Firm 400g

Perform Perm Straight Firm 400g Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation Lasts for up to six months or until the regrowth appears Straight hair result with soft and touchable hair feel Perform straightening cream features in three variants: Natural, Firm & Soft Before the service, diagnose the hair condition and choose the right variant It is recommended to do a test strand before the service Use with Perform Straightening Cream Neutraliser

Perform Perm Straight Natural 400g

Perform Perm Straight Natural 400g Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation Lasts for up to six months or until the regrowth appears Straight hair result with soft and touchable hair feel Perform straightening cream features in three variants: Natural, Firm & Soft Before the service, diagnose the hair condition and choose the right variant It is recommended to do a test strand before the service Use with Perform Straightening Cream Neutraliser

Perform Perm Straight Soft 400g

Perform Perm Straight Soft 400g Your client desires straight, sleek and shiny hair? Perform permanent straightening service is a perfect solution for clients for frizzy, unruly or curly hair who want long-lasting texture transformation Lasts for up to six months or until the regrowth appears Straight hair result with soft and touchable hair feel Perform straightening cream features in three variants: Natural, Firm & Soft Before the service, diagnose the hair condition and choose the right variant It is recommended to do a test strand before the service Use with Perform Straightening Cream Neutraliser

Creatine + Straight Normal-Resistant Kit 100ml

Creatine + Straight Normal-Resistant Kit 100ml Wella Creatine + Straight is a straightening treatment that gives a long lasting straightening effect for normal to resistant hair

Creatine + Straight Normal-Resistant Kit 400ml

Creatine + Straight Normal-Resistant Kit 400ml Normal to resistant hair straightening cream and neutralizer

Creatine + Straight Coloured-Sensitised Kit 100ml

Creatine + Straight Coloured-Sensitised Kit 100ml Wella Creatine + Straight is a straightening treatment that gives a long lasting straightening effect for coloured hair

Creatine + Straight Coloured-Sensitised Kit 400ml

Creatine + Straight Coloured-Sensitised Kit 400ml Coloured and sensitized hair straightening cream and neutralizer

Creatine + Sculpt Normal-Resistant Kit 400ml

Creatine + Sculpt Normal-Resistant Kit 400ml Our new combination of high-conditioning ingredients.Shinier hair with more bounce for perm services* smoother, shinier hair with less frizz for straightening services.*designed to work hand in hand with Wellaplex for superior hair quality

Creatine + Sculpt Coloured-Sensitised Kit 400ml

Creatine + Sculpt Coloured-Sensitised Kit 400ml Our new combination of high-conditioning ingredients.Shinier hair with more bounce for perm services* smoother, shinier hair with less frizz for straightening services.*designed to work hand in hand with Wellaplex for superior hair quality

Permanent Care Post Treatment 1000ml

Permanent Care Post Treatment 1000ml New bottle- Wella Professionals is transitioning to an industry-standard 1L bottle for its shampoos and conditioners, as well as to an industry-standard respective pump.The change is driven by an effort to drive CSR opportunities (more sustainable packaging) and cost efficiencies for our customers

Wellastore App

Find all our resources for hair professionals from education, events, content and more