Wella ProfessionalsPure Perfection Medium Blonde Violet 7/6 60ml

Permanent Colour

Shade Family: Cool

Wella Professionals Pure Perfection is an ammonia-free permanent colour delivering neutral, natural-looking colour results and up to 100% grey coverage.

With Supercharged Metal Purifier. Clinically proven, reduces signs of damage*: +55% shine, +45% smoothness, +42% nourished hair.

Dermatologically tested on sensitive skin. Free from ammonia, minerail oils, perfume.

Vegan.

*vs untreated hair, based on expert panel clinical study.

• Permanent Hair Colour - Up to 100% grey coverage.
• Modern Formula - With Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.
• Neutral, Natural Results - Carefully selected range of 30 shades with a neutral colour direction for natural, true-to-tone results.
• The NEW 0% Standard - 0% AMMONIA, FRAGRANCES, MINERAL OIL, PPD/PTD¹ and SILICONES. ¹ Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.
• Gentle Vegan Colour Service

From time to time, we update and revise our packaging and the labeling information thereon, including instructions, cautionary statements, warnings, ingredients, net contents, and other information.

While we endeavor to provide the most current and accurate information on our website, there may, occasionally, be discrepancies, especially as we transition to new labeling, between the website and the actual label on the package you purchase.

Where there are inconsistencies, purchasers should rely on the labeling of the actual products they purchase.

Any questions or concerns should be directed to customer service at 1300 885 002 for Australia / 0800 800 128 for New Zealand, or wellaaustralia@service.wella.com.

Further, content on this site is for reference purposes only and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional.

You should not use this information as self-diagnosis or for treating a health problem or disease.

Discover PURE PERFECTION, Wella’s ammonia-free permanent hair colour, designed to deliver pure, true-to-tone colour with reliable performance and up to 100% grey coverage.

• 0% ammonia permanent colour with reliable, long-lasting results.
• Up to 100% grey coverage with a curated palette of 30 shades for pure, true-to-tone colour.
• Vegan formula, dermatologically tested on sensitive skin, with visible improvements in shine, smoothness and nourished-looking hair.

Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.

Example: 60 g Pure Perfection + 60 g Welloxon Perfect.

• 6% Welloxon Perfect: for grey coverage and up to 1 level of lift.
• 9% Welloxon Perfect: for up to 2 levels of lift.
• 12% Welloxon Perfect: for up to 3 levels of lift.

To refresh mid-lengths and ends you can use a suitable Wella Professionals DEMI-PERMANENT colour.

Alternatively: Mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio. Apply through mid-lengths and ends after root application and develop for up to 20 min.

Wear suitable gloves and apply to dry hair.

Grey Coverage: Apply first to the areas with the highest percentage of grey/white hair when grey coverage is required.

Tips: For maximum coverage on stubborn grey hair, apply enough product to fully saturate the hair and take very fine sections. If the regrowth is more than 2.5 cm, perform a mid-band application for best results. Apply the mid-band 1 cm away from the roots first, once complete, apply directly to the roots and develop for 30–40 minutes.

Full head colour: Apply the colouring mixture immediately from roots to ends.

When lightening:

1. Apply the colouring mixture to lengths and ends only, leave approximately 2 cm free from the scalp. Develop for 20 min.
2. Apply the mixture to the root, develop for 30–40 min.

Develop the colour without heat for 30–40 min. or with heat for 15–20 min.AFTER TREATMENT

After development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo.

To neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.

Hair colourants can cause severe allergic reactions. Read and follow instructions.

This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after colouring your hair, — you have experienced a reaction to a temporary “black henna” tattoo in the past.

For professional use only.

Rinse hair well after application. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Perform allergy alert test 48 hours before use. Keep out of reach of children.