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An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals
An illuminating New Year with Illumina Color looks by Wella Professionals

ILLUMINA COLOR: Permanent colour for 100% natural look

Illumina Color has a brand new look, but is the same formula that is loved worldwide. This innovative permanent colour lightens, darkens and enhances hair colour for a sheer, natural looking result, all with up to 100% grey coverage and an ultra-natural result.

New Shades

A compact shade Palette to lighten, darken & enhance natural hair colour giving it a multi dimensional natural looking result. Introducing warm shimmers: 2 blonde and 2 brunette shades!
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Illumina Color's new shade 9/37 by Wella Professionals
Blonde Glow Very light blonde gold brown
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Illumina Color's new shade 7/75 by Wella Professionals
Brunette Shimmer Medium blonde brown Mahogany
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Illumina Color's new shade 8/36 by Wella Professionals
Luminescent Clay Light blonde gold violet
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Illumina Color's new shade 7/42 by Wella Professionals
Copper Blush Medium blonde red matte

New Technology

Illumina Color microtones with +20% more variety of dyes to mimic natural hair tones integrated metal purifier to help prevent hair damage caused by metals.
Check out our new year heroes!
Check out our new year heroes!
Check out our new year heroes!

Elevate your salon by recreating the Illumina Looks

BlondorPlex
BlondorPlex
BlondorPlex

BlondorPlex

Refresh with BlondorPlex, a lightener with no compromise on lift.
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client
Illumina Color: Permanent color with 47 intermixable shades to please every client

Illumina Color

Permanent colour with 46 intermixable shades to please every client
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals
Fusion: Professional care line by Wella Professionals

Ultimate Repair

Intense repair & smoothness for damaged hair
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair
Color Motion: The damage expert. Strength for colored hair

Color Motion

For color protection and strength