Koleston Perfect

Color Xpress

Illumina Color

Color Touch

Shinefinity

Color Fresh

Color Fresh Create

Color Fresh Masks

Perfecton

Blondor

BlondorPlex Cream Toners

Magma

Color Renew

Colour

Ultimate Repair 

Ultimate Smooth

ColorMotion+

Fusion

Elements

Oil Reflections

Nutricurls

Service Color

INVIGO Color Brilliance

INVIGO Nutri Enrich

INVIGO Balance

INVIGO Blonde Recharge

INVIGO Volume

Shop All INVIGO

Care

EIMI Hairspray

EIMI Shine

EIMI Smooth

EIMI Texture

EIMI Volume

EIMI Nutricurls

Shop All EIMI

Styling

Wellaplex

Developers

Perm & Straightening

Accessories and Equipment

Others

Wella Professionals

SHOP NOW

Nourish Hair in 30 Seconds!

Balance

Color Save

LuxeBlond

Extra

LuxeOil

Hydrate

Purify

Repair

Smoothen

Solar

Volumize

System Professional

DISCOVER MORE

Cutting-edge science

Balance Scalp

Silver Blonde

Clear Scalp

SP Classic

SP Classic LuxeOil

Best Seller

System 1

System 2

System 3

System 4

Systems

Intensive care

Expert Care

Scalp Care

display

Nioxin

For thinning hair

Shine/Heat Protection

No Breaker

Curls

Smooth

Volume

Texture

Celophanes

SebMan

Sebastian Professional

Dark Oil

Gift Sets 2025

Christmas

Gift Sets

Demi-Permanent

Semi-Permanent

Permanent

Non-Permanent

Developer

Bleach

Hair Colour

Rinse Off

Shampoo

Dry Shampoo

Leave-In Treatments

Hair Care Sets

Hair Care

Mousse

Lotion

Hairspray

Cream

Hair Styling

Color

Care & Styling

Textile

Materials

Accessories

Color Xpress 2/ Black

Color Xpress 2/ Black Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 3/ Dark Brown

Color Xpress 3/ Dark Brown Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 4/ Medium Brown

Color Xpress 4/ Medium Brown Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 5/ Light Brown

Color Xpress 5/ Light Brown Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 6/ Dark Blonde

Color Xpress 6/ Dark Blonde Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 7/ Medium Blonde

Color Xpress 7/ Medium Blonde Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 8/ Light Blonde

Color Xpress 8/ Light Blonde Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 9/ Very Light Blonde

Color Xpress 9/ Very Light Blonde Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 10/  Lightest Blonde

Color Xpress 10/ Lightest Blonde Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Color Xpress 5/1 Light Blonde Ash

Color Xpress 5/1 Light Blonde Ash Do more colour services thanks to the new Color Xpress ME+ by Wella Professionals. Did you know that 14% of salon clients consider stopping colouring because it’s too time consuming? Color Xpress ME+ is an innovative permanent hair colour that allows you to offer Xpress Root Touch-Up Services with up to 100% grey coverage in only 10 minutes. Get fast, reliable results thanks to cutting-edge ControlX Technology that pulls the dyes together quickly like a magnet so colour is formed rapidly. It then prevents the colour from over-processing, ensuring reliable, long-lasting results. Available in 11 shades, all suitable for brush and bowl application, the formula is vegan.

Wellastore APP

Find all our resources for hair professionals from education, events, content and more

Resource Hub

We all need some inspiration from time to time! Our new page with all the latest hair trends is here!