display

Koleston Perfect

Color Xpress

Pure Perfection

Illumina Color

Color Touch

Shinefinity

Color Fresh

Color Fresh Create

Color Fresh Masks

Perfecton

Blondor

BlondorPlex Cream Toners

Color Renew

Colour

Ultimate Color

Ultimate Repair

Ultimate Smooth

Ultimate

ColorMotion+

Fusion

Elements

Oil Reflections

Nutricurls

Service Color

INVIGO Color Brilliance

INVIGO Nutri Enrich

INVIGO Balance

INVIGO Blonde Recharge

INVIGO Volume

Shop All INVIGO

Care

EIMI Hairspray

EIMI Shine

EIMI Smooth

EIMI Texture

EIMI Volume

EIMI Nutricurls

Shop All EIMI

Styling

Wellaplex

Developers

PRO+ SmoothFiller

Perm & Straightening

Accessories and Equipment

Others

Wella Professionals

SHOP NOW

Gift the ultimate hair moment

GIFT SETS

Balance

Color Save

LuxeBlond

Extra

LuxeOil

Hydrate

Purify

Repair

Smoothen

Solar

Volumize

System Professional

Protect against damaging elements

SOLAR LINE

Balance Scalp

Silver Blonde

Clear Scalp

SP Classic

SP Classic LuxeOil

Best Seller

System 1

System 2

System 3

System 4

Systems

Age Defense

Intensive care

Expert Care

Scalp Care

Nioxin

Visibly Less Hair Loss

Hair Fall Defense

Dark Oil

Hydre

No Breaker

Penetrait

Potion 9

Twisted

Volupt

Sebman

Styling and Texture

Shaper

Sebastian Professional

Hybrid care & styling

Gift Sets

Retail Ready Gift Sets

Demi-Permanent

Semi-Permanent

Permanent

Non-Permanent

Developer

Bleach

Rinse Off

Shampoo

Dry Shampoo

Leave-In Treatments

Hair Care Sets

24/7 Silky Milk

Mousse

Lotion

Hairspray

Cream

Volumising hair styling

EIMI

Demi-Smoothing

Neutralizer

Texture

Smoothfiller

Appliances

Aprons & Capes

Bowls & Brushes

Foils & Wraps

Gloves & Masks

Pumps

Towels

Storage

Accessories & Appliances

Pure Perfection Light Brown Ash 5/1 60ml

Permanent Colour Shade Family: Cool Wella Professionals Pure Perfection is an ammonia-free permanent colour delivering neutral, natural-looking colour results and up to 100% grey coverage. With Supercharged Metal Purifier. Clinically proven, reduces signs of damage*: +55% shine, +45% smoothness, +42% nourished hair.Dermatologically tested on sensitive skin. Free from ammonia, minerail oils, perfume.Vegan.*vs untreated hair, based on expert panel clinical study.

Pure Perfection Light Brown Pearl 5/8 60ml

Pure Perfection Medium Blonde Ash 7/1 60ml

Pure Perfection Medium Blonde Violet 7/6 60ml

Pure Perfection Medium Blonde Pearl 7/8 60ml

Pure Perfection Very Light Blonde Violet 9/6 60ml

Pure Perfection Lightest Blonde Ash 10/1 60ml

Pure Perfection Black 2/0 60ml

Permanent Colour Shade Family: Naturals Wella Professionals Pure Perfection is an ammonia-free permanent colour delivering neutral, natural-looking colour results and up to 100% grey coverage. With Supercharged Metal Purifier. Clinically proven, reduces signs of damage*: +55% shine, +45% smoothness, +42% nourished hair.Dermatologically tested on sensitive skin. Free from ammonia, minerail oils, perfume.Vegan.*vs untreated hair, based on expert panel clinical study.

Pure Perfection Dark Brown 3/0 60ml

Pure Perfection Medium Brown 4/0 60ml

Pure Perfection Light Brown 5/0 60ml

Pure Perfection Dark Blonde 6/0 60ml

Pure Perfection Medium Blonde 7/0 60ml

Pure Perfection Light Blonde 8/0 60ml

Pure Perfection Very Light Blonde 9/0 60ml

Pure Perfection Lightest Blonde 10/0 60ml

Pure Perfection Intense Medium Brown 44/0 60ml

Pure Perfection Intense Light Brown 55/0 60ml

Pure Perfection Intense Dark Blonde 66/0 60ml

Pure Perfection Medium Blonde Intensive 77/0 60ml

Wellastore App

Find all our resources for hair professionals from education, events, content and more

Pure Perfection

Pure Perfection

Wella ProfessionalsPure Perfection Light Brown Ash 5/1 60ml

Wella ProfessionalsPure Perfection Light Brown Pearl 5/8 60ml

Wella ProfessionalsPure Perfection Medium Blonde Ash 7/1 60ml

Wella ProfessionalsPure Perfection Medium Blonde Violet 7/6 60ml

Wella ProfessionalsPure Perfection Medium Blonde Pearl 7/8 60ml

Wella ProfessionalsPure Perfection Very Light Blonde Violet 9/6 60ml

Wella ProfessionalsPure Perfection Lightest Blonde Ash 10/1 60ml

Wella ProfessionalsPure Perfection Black 2/0 60ml

Wella ProfessionalsPure Perfection Dark Brown 3/0 60ml

Wella ProfessionalsPure Perfection Medium Brown 4/0 60ml

Wella ProfessionalsPure Perfection Light Brown 5/0 60ml

Wella ProfessionalsPure Perfection Dark Blonde 6/0 60ml

Wella ProfessionalsPure Perfection Medium Blonde 7/0 60ml

Wella ProfessionalsPure Perfection Light Blonde 8/0 60ml

Wella ProfessionalsPure Perfection Very Light Blonde 9/0 60ml

Wella ProfessionalsPure Perfection Lightest Blonde 10/0 60ml

Wella ProfessionalsPure Perfection Intense Medium Brown 44/0 60ml

Wella ProfessionalsPure Perfection Intense Light Brown 55/0 60ml

Wella ProfessionalsPure Perfection Intense Dark Blonde 66/0 60ml

Wella ProfessionalsPure Perfection Medium Blonde Intensive 77/0 60ml